African Wild Spice is a Brand of Dutch East Traders (Pty) Ltd.
We love adventure, taking on new challenges and meeting new people.
Imagine having spent days on end at sea being tossed to and fro on one day, and then experiencing absolute calm under a blistering sun the next day all in the hope of reaching some strange exotic land that may or may not offer some valuable resource to take home with you (hopefully you make it back) to then sell your goods at the market for a profit.
The thrill and relief of hearing a voice cry out from the crow’s nest, “land ahoy!” The combination of excitement and anticipation, mixed with cautious apprehension not knowing what to expect once on land is thankfully not something we need to experience or contend with in our world today. Thanks to modern technology we can Google thousands of products from all over the world with a just few clicks of the mouse, however, in that lies another complex challenge.
From navigating hazardous life-threatening mountains and finding tribes to trade with, to now navigating mountains of processed product choices. The challenge is now, too many products to choose from. Deciding on which product to choose is not as simple as it might seem.
We use the following criteria to filter our search and identify a product:
- which products can we proudly represent, knowing they’re products of quality.
- choose a product that will make a fair profit for everyone.
- we choose to represent products that add proven and significant value.
- the product must offer a long lifecycle, and keep growing in demand.
To us, it’s more than just buy and sell, anyone one can do that. As a
company, we choose to maintain the same fire of excitement and
experience, the same adventurous enthusiasm merchants felt when
searching for and discovering a new product to trade with.
Dutch East Traders was established through the sheer fascination of the rich natural resources available in Africa that are still largely undiscovered and unknown to many in the rest of the world.
That’s where we fit in. In the spirit of the early merchants returning with all manner of new and exotic goods to supply their customers with, we’re motivated by the simple principle of trading products that possess a value way beyond that of their price tag. These are products that contribute to a person’s health and wellbeing in some significant way, but also represent a fair opportunity for all stakeholders to return a lucrative profit.
Our belief is that by successfully identifying and supplying products that deliver on their promise and meet the above criteria, we’ll achieve a result that’s rewarding on every level for everyone involved. That’s the kind of product selection and fair trade principle that makes sense to us. Building a good and meaningful business for the long term!